Different drug stores’ images effect on perceive risks:Moderation of consumption factors
碩士 === 國立屏東科技大學 === 企業管理系所 === 100 === As the market environment change, the retail drugstores need to aggressively restructure the operation mode to cope with the modern consumer needs. One of the key factors influences consumer choosing community drugstores is store image. When consumer’s decision...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/92582691659150924365 |