Different drug stores’ images effect on perceive risks:Moderation of consumption factors

碩士 === 國立屏東科技大學 === 企業管理系所 === 100 === As the market environment change, the retail drugstores need to aggressively restructure the operation mode to cope with the modern consumer needs. One of the key factors influences consumer choosing community drugstores is store image. When consumer’s decision...

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Bibliographic Details
Main Authors: Tsai Chun Chen, 蔡忠成
Other Authors: Fong-Yi Lai
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/92582691659150924365