An Examination of the Relationship among Brand Image,Innovation, Knowledge Sharing and Purchasing Behavior for Apple Community
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系(所) === 100 === Due to the prevalence of cottage culture and M-type consumption trend, the manufacturers choose to withdraw from the market because of the lack of product awareness. Apple is not only afraid of the threat of cottage product but also successfully launches...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41813310836816355853 |