The Influence of Tourist Motivation on Consumer’s Perceived Value and Purchase Intention: A Study of Travel Website
碩士 === 國立屏東商業技術學院 === 國際企業所 === 100 === The market share of tourism industry has been the first in B2C E-commerce and internet plays an impartment role in marketing activity to tourism. Therefore, the style of travel website has a certain correlation with purchase intention, exploring the effect of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97404535213346029280 |