The Impact of Online Shopping Portals and Ratings for Online Store on Consumer Trust and Purchase Intention
碩士 === 國立屏東商業技術學院 === 企業電子化研究所 === 100 === With the rapid development of internet and prevalence in online shopping, online store has become a great marketing channel for businesses and many portals also provide a platform for business to set up an online store. Thus, under the strong competition be...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99567379308168514232 |