The effect of pet product element of consumer emotional response and purchase behavior
碩士 === 國立高雄師範大學 === 工業設計學系 === 100 === A market concerns about consumers’ behaviors and psychology. The study applied both theories of consumers’ angle and psychology to discuss pet carriers which stimulated consumers’ emotional responses and their purchase behaviors. The cat and dog keepers partici...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80207388495373086309 |