The Influence of Online Brand Community on Brand Royalty
碩士 === 國立高雄第一科技大學 === 服務科學管理研究所 === 100 === With the growing population of Internet, the corporate brand management channel extends from physical to virtual channels. through the use of community to reduce marketing costs, provider wide range of activity and product information, increase community...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93730461628319765232 |