An Intergrated Model of the Antecedents and Consequences of Brand Love
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === To manage brand, it must create sustainable competitive advantages. Two key factors can advance customer loyalty behavior: brand identification and brand love. This study proposes an integrated model of brand love and brand loyal behavior, to explore how...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54286178307223322830 |