The Effects of Price Promotion and Discount Level on Consumers’ Purchase Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === There are three major purposes of this research. The first one is to examine whether consumers will have different purchase intention when they meet different types of price promotions. The second is to examine whether consumers will have different purcha...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37985932542362091963 |