The impact of store image on brand preference and purchase intention- A case of open-shelf cosmetics
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === The store image can be considered as company brand equity for consumers, and further consumers will prefer retailers because of their brand equity. Therefore, consumers will increase consumption in preferred retailers when the consumers have favorable att...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87332357559039415800 |