Exploring Customer Participation in Value Creation from Customers'' and Employees'' Perspectives: Evidence from Professional Financial Services
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Emergent perspectives in marketing highlight new opportunities for co-opting customers as a means to define and co-create value through their participation. This study delineates and empirically tests hypotheses regarding the effect of customer participat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35447223444663481711 |