Aggregated Third-Party-Organization Endorsed Awards and Its Impact on Firm''s Market Value: Empirical Evidence from Taiwan IT Industries
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === Winning Third-Party Organization (TPO) endorsed awards including product quality type and corporate image type for firms’ brand equity has gained popularity in recent years. However, few studies in the marketing literature have investigated whether the ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27903453325985811297 |