Optimal retailer order quantity and marketing expenditure with partial return policy and marketing effects under single period
碩士 === 國立高雄第一科技大學 === 運籌管理研究所 === 100 === To meet customer requirements in product varieties, products are more often customized than past. This strategy makes product life cycle shorter and product demand unpredictable. The uncertainty of such single-period products usually results in inventory sho...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62621051659133990206 |