The Cross-Stage Relationship Development Management for Marketing Strategic Alliances by Relationship Hierarchy Structural Approach: An Empirical Study for Telecommunication Industry
博士 === 國立高雄第一科技大學 === 管理研究所 === 100 === In recent years, the studies of marketing strategic alliances had been paid much attentions by marketing management scholars, however, previous studies still focued on single stage but rather cross-stage for marketing strategic alliance relationship developmen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03874113812051542547 |