Understanding the Repeat Purchase Intention in Online Group-Buying: An Integration of Expectation–Confirmation Theory and Relationship Quality
碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 100 === Customer loyalty or repeat purchasing is critical for the survival and success of e-commerce. Online group-buying intention is an important issue in the field of e-commerce that rises in recent years. Based on Customer Satisfaction Model and Expectation Conf...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26672616889459326769 |