Online Users’ Adoption of Electronic Word of Mouth and Intention to Purchase
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 100 === Electronic word of mouth is an important source for online consumer. Consumer tends to read electronic word of mouth before they make purchases. Previous studies have suggested that online word of mouth has a strong influence on consumers’ purchasing inte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13736968882701970503 |