The Relationship Among Service Quality, Service Failure and Service Recovery on Customer Behavioral Intention – A Case Study for the Manufacturer of Ready-Mixed Concrete Truck
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 100 === The study is aimed to discuss the service quality of concrete mixer truck manufacturers, the service failures and how the service recovery influences customer behavioral intention. The concrete mixer trucks in Taiwan are mostly hand made by traditional mast...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96809553306038856610 |