The Impact of Consumer Generated Advertisement on Brand Purchase Intention
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 100 === Recently, consumers popularly engage in internet advertising search mechanism via video sharing platform. Consumers who generate the videos to express their preference for a specific product through YouTube (defined as Consumer generated advertising; CGA) wi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58827787200907822056 |