A Study of Influences on Employee Brand Behavior Based on Internal Branding
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 100 === Many brand image literature reviews are using an “external” point of view and are emphasizing that companies should take strategic and tactic methods to reach the public. Moreover, these reviews claim that all marketing should focus on brand positioning and br...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26540636266032937406 |