The impact of extension-fit, brand reputation and consumer attitude toward consumer purchase intention ：Taking a consumer electronics company as an example
碩士 === 國立宜蘭大學 === 經營管理研究所 === 100 === Profit is one of the major goals of an enterprise. To achieve excess returns and sustainable operation, the enterprises gradually begins to consider brand as an important profit index. Brand operation, however, has multiple approaches, with brand extension being...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/80411576045828369331 |