Research of the NPO Benevolent Marketing Strategies--Example of Yunlin Branch Office''s Wish Tree Program
碩士 === 南華大學 === 非營利事業管理學系 === 100 === The frequency for the application of cause-related marketing in Taiwan is getting higher. This study will take the “Wish Trees” located in Yulin Branch Office, Taiwan Fund for Children and Families as an example to discuss how it works. In Yulin, most of the p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93652774361011714742 |