A Research for B & B Management--An Example of Kenting Tourism for B & B Visitors
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 100 === The study investigated the sightseeing tourists’ consumer behavior of choosing guesthouses in Kenting area. The study used a questionnaire including the factors of the Bad and Breakfast service quality, service innovation, experience marketing and others t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02055357919840780584 |