DYNAMIC DEMAND FUNCTION FORMATION AFFECTED BY CREATIVE PRODUCTS HISTORICAL DEAL PRICE TRACK

博士 === 南華大學 === 企業管理系管理科學碩博士班 === 100 ===   The time point of the creative product price will be influenced by the historical price before the time point. The nature of human behavior possesses imitation. That is also the characteristic of reference group. Consumers encode the product price cognitio...

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Bibliographic Details
Main Authors: Yi-chun Lu, 呂椬圳
Other Authors: Miao-sheng Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/53743381675132020875