Innovation Adoption and Diffusion : A study on Smart Phone Applications

碩士 === 國立東華大學 === 運籌管理研究所 === 100 === More and more people now own smart phones. The increasing use of smart phones then leads to the dramatic expansion of the market for mobile applications (apps). It is interesting to examine how smart phone users respond to various apps. What factors influence th...

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Bibliographic Details
Main Authors: Su-Ching Tseng, 曾素菁
Other Authors: Sophia Wang
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/f857e5

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