Market Orientation and Innovation-the Case of Indigenous Craft Businesses in Hualien
碩士 === 國立東華大學 === 藝術創意產業學系 === 100 === The research builds on small business literature and adopts a quantitative research strategy to examine the indigenous craft businesses in Hualien. A focus is placed on the correlation between firm market oriented behavior and degree of innovation in the market...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69qnw5 |