Customers’ Purchase Behavior of Game App. - Influencing Factors, Purchase Probability , and Market Share Sales Cannibalization
碩士 === 國立東華大學 === 資訊管理碩士學位學程 === 100 === The mobile commerce goes fast recently; the mobile application store (App Store) is a business focus. While the game App is the one which mostly customers choose to buy or freely download. Which factors affect consumer to buy or freely download game App, how...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/278q8q |