| Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 100 === The virtual community platforms have growing rapidly in recent years. It makes Multi-level Marketing Distribution and social network site changing interaction and operation. Difference from one-direction traditional websites, online community platforms offer users interactive services. Users can share their messages and contact each other through sharing, click “Like” and even write a comment. It changes the relationship between multi-level marketing and both upline and downline of marketing business. Therefore, this research attempts to take multi-level marketing as an object, through using a questionnaire to survey their highly regard for the interaction of human relationship. The current developments and feasibilities of Internet marketing are applied to Facebook website platform. Therefore, this study will investigate how multi-level marketing can make benefit from virtual community and understand how the instrumental media using affect the below two variables. Furthermore, we will discuss the influence characteristics of virtual community, the instrumental media motivation and the population statistic variables. The results on this study can also provide as a referral for multi-level marketing.
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