The Influence of E-Convenience on Consumers' Purchase Intentions of Multimedia on Demand Services- An Empirical Study of Chunghwa Telecom's MOD
碩士 === 國立東華大學 === 國際企業學系 === 100 === Multimedia on Demand (MOD) is the first Internet Protocol Television (IPTV) product developed by Chunghwa Telecom; therefore, if has to deal with new services, new digital platforms and new needs’ challenges in Taiwan market. Although there existed numerous studi...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c6wvq2 |