The Influence of Death Events on Consumer Choice
碩士 === 國立東華大學 === 企業管理學系 === 100 === On consumer choice about the death events were be started that individual's past experience were deeply affect the individual decision-making. And with a variety of events, the individual causes psychological impact, especially negative events, such as d...
Main Authors: | Bai-Huei Sun, 孫百慧 |
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Other Authors: | Ying-Ching Lin |
Format: | Others |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/8ncakg |
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