The Influence of Death Events on Consumer Choice

碩士 === 國立東華大學 === 企業管理學系 === 100 === On consumer choice about the death events were be started that individual's past experience were deeply affect the individual decision-making. And with a variety of events, the individual causes psychological impact, especially negative events, such as d...

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Bibliographic Details
Main Authors: Bai-Huei Sun, 孫百慧
Other Authors: Ying-Ching Lin
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/8ncakg