An Exploration on the Antecedents of Consumer Buying Intention for Shanzhai Smart Phones

碩士 === 國立東華大學 === 企業管理學系 === 100 === As time goes on, a lot of things in our lives are always changing. The smart phone is a good example of these changes. Since 2008, a special word has been formed in the mobile telecommunications industry, it is called Shanzhai, mobile phones. Shanzhai mobile...

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Bibliographic Details
Main Authors: Tzu-Yuan Huang, 黃子媛
Other Authors: Dauw-Song Zhu
Format: Others
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/9j2ec3