The Study of Antecedents and Consequences of Brand Relationship Benefits - An Empirical Study of Smartphone
碩士 === 國立東華大學 === 企業管理學系 === 100 === Most of the previous studies focused on the functional benefit and the social benefit in relationship benefits, but little research has focused on the hedonic benefit and multi-benefits perspectives. Therefore, this study explores the hedonic benefit, the soc...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48x6wf |