The Study of Consumer Attitudes to the Sponsor-An Empirical Study of Placement Advertisement of Hualien Farglory Hotel in Rolu Travel Blog
碩士 === 國立東華大學 === 企業管理學系 === 100 === The emergence of the Internet as a popularly acceptable media platform has changed the way how information transmission and communication were conducted. The Interntet advertisementis growing fast because of word-of-mouthmarketing and its media vihicle is a b...
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| Format: | Others |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49m7j2 |