The Study of the Antecedents of Purchase Intention:An Empirical Study of Yahoo Auctions
碩士 === 國立東華大學 === 企業管理學系 === 100 === In recent years, because the prevalence of computers and the advancement of Internet technology, the fact that Internet characteristics such as entertainment and informativeness lead consumers into purchase intentions for auction shopping. Therefore, It has b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75737819069774624141 |