An empirical study of Facebook disclosure: The privacy concern, perceived benefit and similarity attraction effect.
碩士 === 國立嘉義大學 === 企業管理學系 === 100 === This study intends to explore the behavior of Facebook user’s information disclosure. Based on privacy calculation theory, information disclosure utility theory and their related finding, this research presents a research model and its related hypotheses containi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/69511232241442644109 |