探討行銷策略對醫師處方行為及藥品接受度之影響─以高血壓藥品為例
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 100 === According to Hypertension disease survey in 2010, people died of Hypertension disease is the ninth of death cause in Taiwan. Hypertension drugs sale takes huge percentage in National Health Insurance. How to promote the market share and sales are the go...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16269290835592557949 |