A Study on Festival and Consumer Behaviors
碩士 === 國立彰化師範大學 === 商業教育學系 === 100 === In the past, researches on tourism festival in marketing field mostly focused on consumer emotion, satisfaction and loyalty. Based on the literature, the festival clue is considered as an antecedent which affects customer satisfaction and loyalty. And it also a...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09198657586044157349 |