A case study of application of data mining to achieve customer relationship management
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === Companies can dig out useful customer information from the past consumption data through clustering methods to segment customers and understand customers' characteristics and purchasing behaviors by offering the right products or services to them and estab...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02850664609251158615 |