Using Markov chain models to predict long-term behaviors of customers

碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === Due to the ever-changing society, business environment is very different from the past. Companies can easily find that changes in consumers’ demand are faster than before, and it becomes mores difficult to predict customers’ choices. In addition, understanding...

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Bibliographic Details
Main Authors: Chiu-Fen Huang, 黃秋芬
Other Authors: Hsin-Hung Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/28975998591363779625