The Impact of Salespersons’ Professional Image on Customer Loyalty from the Relationship Marketing Perspective
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === The purposes of this study were to examine the impact of customers' recognition of salespersons' professional image on the relationship quality and customer loyalty, the mediating effects of relationship quality will also be explored. The research sub...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12836777392137456014 |