The Influence of Customer Engagement on Product from Relationship Marketing Innovation Perspective
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === ABSTRACT Relationship marketing can provide a competitive advantage for business, they want to find a longer, more effective relationship marketing. In addition to relationship marketing, product innovation is another key factor to enhance business competitiven...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09821169158928922551 |