Advertising information and consumer demand－A study of Taiwanese tea-drink industry
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === Advertising helps a consumer to recall her experiences with a product and enhances her attitude toward a product and purchasing intention. This study investigated the information content and presentation of advertising and their influence on consumer demand by...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07648204153045196217 |