The Study of Choice Bank Related Factors
碩士 === 國立彰化師範大學 === 企業管理學系 === 100 === Customers have different reasons to choose their correspondent banks (such as convenience, strongholds, safety, discount and so on). Understanding these reasons can help banks to improve their customer service strategy and customer satisfaction. This study use...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38731804637174851426 |