A Study of the Relationship between Social Network Users’ Need to Belong and Advertising Effectiveness—The Case of Facebook
碩士 === 國立中央大學 === 資訊管理研究所 === 100 === As the Internet evolved over the past two decades, there are more and more channels for people to communicate and exchange their information, and social networking has rapidly become platforms for fulfilling people’s social needs. Users can share their feelings,...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86676632814825869005 |