Analyzing the Mature Market Leading Firm's Growth Strategy : With A Case Study on P Corporation New Freshly Brewed Coffee

碩士 === 國立交通大學 === 管理學院經營管理學程 === 100 === Taiwan’s convenience store industry matured since 2000, the number of convenience stores in 2009 than 2008 increased by 37 stores, annual sales growth rate is only 0.03%. The Convenience industry is really saturated. Meantime, the homogeneity of the various c...

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Bibliographic Details
Main Author: 藍佳琪
Other Authors: 唐瓔璋
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/07997370451652190576