A Study of Business Performance under Brand Image and Marketing Channel – A Case of TESCO DENTAL ASIA LTD. TAIWAN BRANCH

碩士 === 國立交通大學 === 管理學院經營管理學程 === 100 === Nowadays enterprise is always looking for the business growth. It will not only need to control the channel strategically, but also to establish the brand awareness successfully to the market. Through the cooperation between marketing activities and marketi...

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Bibliographic Details
Main Author: 廖元葦
Other Authors: 楊千
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/91776808740685974848