An Exploration of the Competency Theory:A Case Study on Company Spokesperson’s Competencies

碩士 === 國立交通大學 === 管理學院管理科學學程 === 100 === This study intended to explore the competencies of the spokespersons in publicly traded companies and to find out the key competencies for differentiating spokespersons operating at different levels of sophistications. The purpose of the study is to provide g...

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Bibliographic Details
Main Authors: Chang, Chung-Yun, 張中昀
Other Authors: Wang, Yau-De
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/50413914210214264437