The Impact of Food Traceability on the Consumer’s Purchase Intention toward Fast Food
碩士 === 國立交通大學 === 經營管理研究所 === 100 === The series of food safety incidents have decreased consumers’ confidence on Taiwan’s food safety supply systems. However, Taiwanese government declared to “selectively” promote food traceability after 2008. Thus, based on prior literature reviews and the fra...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/32609071643410316119 |