Status Consumption, Post-purchase Guilt in Relation to Easterners’ Attitudes Toward Luxury
碩士 === 國立交通大學 === 經營管理研究所 === 100 === The craze for luxury has overwhelmed the Asian countries for years. Due to cultural differences, the easterners may well have different motives, logic and mindset behind their luxury consumption behaviors, in comparisons to western consumers. The purpose of this...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13037091651214205655 |