The Impact of Group-buying Website Service Quality, Satisfaction and Trust towards Stores on Website on Repurchase Intention-A Case for Groupon
碩士 === 國立交通大學 === 經營管理研究所 === 100 === The massive success of Groupon has spawned an entire group buying industry with many players racing to copy its success. In Taiwan, the “Groupon model＂ has spread like wildfire and Groupon-like wedsites have been popping up like mushroom.According to MIC, group-...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74400336865503666529 |