Effect of Bloggers Generated Content versus Traditional Banner Ads: Findings from Social Network Sites.
碩士 === 國立交通大學 === 經營管理研究所 === 100 === Nowadays, internet users not only receive information from this media, but also participate in Web2.0. Social networking sites(SNS) becomes a very importance tool, which changed users lifestyle and buying decision, as now blog-marketing is now popular in Taiwan....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51055115544695384560 |